
How AI Is Used in Logistics and Maritime Software
AI is changing how goods move across land and sea. Explore how logistics and maritime companies use AI to automate operations, improve efficiency, and reduce costs across the supply chain.
August 27, 2026
Share us:
It seems that everyone is talking about AI implementation perks. However, very few people talk about AI implementation challenges. And they probably should. After all, according to a recent MIT report, a whopping 95% of organizations that have invested in AI claim that they receive no measurable business return from their initiatives.
Want to be in the lucky minority? This means that you need to know how to effectively bridge that gap between your ambition and reality. And one of the fastest ways to do that is by learning about the most common hurdles that lie on your way to a smooth AI implementation.
Interestingly, the reasons for AI integrations failing are rarely purely technological. They mostly stem from costly organizational missteps. Let’s take an honest look at them.
This might just be one of the biggest AI adoption challenges. Many leaders consider AI to be a plug-and-play solution, mostly ignoring the fact that this is a complex capability that requires significant infrastructure investment.
Be honest. Why do you pursue AI? Is it because your competitors do, too? Or is it because you’ve identified a specific business problem that only AI can solve?
When you stick to the “solution in search of a problem” approach, even your most sophisticated and technically perfect implementations will show virtually no ROI. If you don’t want to abandon your AI projects after the proof-of-concept stage, be clear on their business value.
Poor data quality is yet another reason you might fail in integrating AI into your business. Even if you think that your data is AI-ready, it is probably not. Your legacy systems might as well house fragmented, unstructured, or “dark” data. So unless you are ready to invest in extensive curation, hold your AI horses.
When leadership spearheads AI as an IT project as opposed to a strategic initiative, cross-functional collaboration usually suffers. With the C-suite throwing vague mandates and misallocating resources, artificial intelligence adoption becomes a tedious chore with a questionable outcome rather than a way to elevate your workflow.
Now, let’s look at the most common AI implementation challenges right in their ROI-withholding faces. Because once you know your enemy, you no longer fear it.
| Area | Explanation |
|---|---|
| Data | Siloed, unstructured, and low-quality data that fails to meet AI requirements.
According to Cloudera and Harvard Business Review Analytic Services, only 7% of companies have established the necessary infrastructure and culture to be considered truly “AI-ready.” |
| Infrastructure | Legacy systems without APIs, insufficient computing resources, and integration architecture that cannot support real-time AI workflows.
Storage Newsletter claims that over 95% of enterprises delay their AI initiatives due to their infrastructure being unable to handle the workload. |
| Security and compliance | GDPR and regulatory requirements, personal data protection risks, and exposure from using external LLMs on sensitive information.
For the record, major security firms like Kiteworks claim that 83% of organizations lack automated AI security controls. |
| People and processes | Skills gaps, organizational resistance to change, and lack of cross-functional collaboration.
According to the Deloitte AI Report, there is at least a 46% AI talent shortage. |
Now that we have scratched the surface of the most common issues, let’s now inspect each of them in more detail.
Logistics and maritime are two adjacent trades, and the supply chain is where they firmly connect. This means that the role of AI in supply chain management cannot be overestimated. Here is what artificial intelligence can do for this crucial connective tissue.
Don’t have a clean database? Instead, you are dealing with stacks of unstructured documents, core legacy systems, and constant updates from various departments? This kind of complexity will make it nearly impossible for AI agents to access comprehensive, reliable information.
There is a simple, yet crudely worded, rule regarding the quality of your data: garbage in, garbage out. Feeding inaccurate or incomplete data to an AI agent is a recipe for many problems, from poor predictions to faulty insights.
Zapier reports that 78% of enterprises struggle to connect AI tools with legacy systems. The reason is simple: most existing core systems lack modern APIs. Which usually translates into two options: screen-based automation or complex middleware.
Sure, these workarounds might do the trick, but they still come with a hefty dose of risk (like AI agent triggering cascading failures across the organization when it trips over an unexpected screen.)
AI data integration is no trivial matter, as it demands significant computational resources. Resources that many organizations lack. When you move from synchronous, tightly coupled API calls to event-driven architectures built on message brokers, you basically live through a fundamental infrastructure shift. Lacking a backbone for this means creating fragile point-to-point connections that collapse under real-world demands.
The European Data Protection Supervisor has recently made their stance on personal data and AI clear—in their guidelines, they emphasized the need for organizations to assess whether AI models contain personal data and also enable individuals to exercise their rights over that data.
In turn, the French Data Protection Authority (“CNIL”) has advised companies to deny erasure requests in cases when retraining models is not feasible. Still, it doesn’t mean that you don’t need to monitor evolving techniques that may require previously denied requests to be honored in the future.
Sensitive data and external large language models aren’t exactly a match made in heaven. Data leakage, AI output disclosure, and API exposure are among the most serious concerns in this regard. This means that implementing robust safeguards before allowing AI systems to touch regulated data is in order.
Regulated industries have it worse, as the cost of unreliable plumbing scales directly with compliance risk. That is why banks, insurers, and healthcare providers aren’t exactly champions of swift AI implementation.
Heavily regulated industries like health, finances, and logistics face some of the biggest AI business integration issues such as the need for interpretability and explainability. While the former explains how an AI agent operates internally, the latter covers why a system produces results that it does. When transparency and auditable decision-making are your top priorities, the black box situation that AI usage is forcing you into is in direct conflict with the legal mandates.
Companies inevitably fail their attempts at AI system integration because they operate under the assumption that they simply need to tweak their stack to accommodate an agent. Well, no. A significant architectural shift toward event-driven architectures is required.
In other words, you need to move away from simple API calls and build an entire central nervous system from scratch. This sort of architectural shift demands significant investment, not to mention expertise that many organizations tend to lack.
And speaking of. According to the Zapier survey, 35% of leaders claim that the AI skill gap is one of the biggest reasons why their AI initiatives fail. However, this skill gap is not the only human-borne AI integration issue.
Cultural frictions caused by introducing AI into established workflows are a thing. Even though AI is expected to adapt to you and your company’s needs, most generic AI tools still ask teams to change their—let’s be honest here—fairly rigid workflow.
That’s not to say that hiring external partners can’t help you overcome this particular issue.
Per McKinsey’s State of AI report, a lion’s share of companies are either already using AI or plan to incorporate it into their workflow. Since having AI tools is seen as a competitive advantage, no wonder that many companies rush to integrate agents. That is why they usually treat AI deployment as a finish line rather than a starting point.
After the launch, they leave AI agents with little to no monitoring. So no wonder failures compound. Continuous monitoring into their AI strategy from day one is the name of the game here.
If artificial intelligence adoption is nonnegotiable—and neither is the need for ROI—a little thing called an AI implementation roadmap might just help you avoid the majority hurdles. Here is the breakdown:
1. Start with a Pilot.
Pick a single business unit or function where failure carries limited organizational risk. Start there and see if your experiment yields measurable business results.
2. Audit Your Data Before You Build.
Comb through your unstructured data and make data flows more visible and strategically prioritized. Map existing data flows and work processes. Identify current data generation and assess whether new data assets will be needed.
3. Choose Proper Integration Architecture.
Forget about the “API call to a monolithic system” approach. Your best bet is to invest in event-driven architecture built on a message broker. Off-the-shelf solutions are a go-to tool for many companies, yet their task scope is narrow. Custom AI solutions offer you a broader task scope along with full control over logic and data.
4.Prepare Your Team.
You don’t need genAI experts. You need agent orchestrators. This peculiar breed sits at the intersection of AI and business. They design goals, guardrails, and the composition of AI systems.
5. Plan for Monitoring and Fine-Tuning.
Continuous evaluation should be built into your deployment cycle. Things to monitor? Accuracy, latency, cost-efficiency, and domain fit. You’d be wise to track not only the purely technical performance but business outcomes as well. Fear uncertainty or edge cases? Then design escalation paths for human oversight.
With a proper AI adoption plan on your hands, you significantly decrease any chance of your AI initiative going astray and not delivering on your ROI expectations. Still, it doesn’t mean that there are no other ways to ensure a successful integration. Here are some of them:
Make no mistake—the path to successful AI adoption is not paved by enthusiasm alone. Traversing it requires disciplined execution, cross-functional collaboration, and realistic expectations. While you might realistically alter the latter, the former two aspects are a lot more stubborn, given the crippling shortage of AI professionals.
However, strategic partnership with AI integration services is one of the easiest ways to introduce artificial intelligence into your workflow. If that is something you want to do, we invite you to schedule a free consultation with our tech team.

AI is changing how goods move across land and sea. Explore how logistics and maritime companies use AI to automate operations, improve efficiency, and reduce costs across the supply chain.

Learn how to choose the best technology stack for your on-demand food delivery app. This comprehensive guide covers essential factors, compares popular technologies, and offers practical insights to help you make informed decisions for a successful app.

Discover the top security features for your food delivery app. Learn how to protect user data, secure transactions, and ensure compliance for a safer user experience.
Get all the details you need before starting your risk-free trial. Call us at:
+ 44 1509 733445